On the luxury real estate market, Saint-Tropez retains its iconic status. In the middle of 2025, the demand for luxury villas with sea views, architect-designed houses, and waterfront properties remains exceptionally strong. Despite a generally more cautious economic situation, Saint-Tropez escaped the downward trends observed elsewhere.
The scarcity of supply, combined with an intact international appeal, keeps prices at record levels. Some villas located in La Ponche, Tahiti Plage or in the highly sought-after area of the Parcs de Saint-Tropez, are well over 20 million euros.
Many foreign buyers — especially American, Swiss and Scandinavian — prefer second homes on the Côte d’Azur for their security, climate and wealth potential. Properties with high-end services, home automation, concierge service or infinity pool are particularly popular.
At Heraclee, we are seeing a rise in interest in ready-to-use properties, combining discretion, design and the Tropezian art of living. The luxury vacation rental market also continues to grow strongly.